The marketing sector has been revolutionised by the intervention of digital media. The world has a display of every product and service fed to them at the speed of light, without delay, without large investments, and without any buffering. Digital marketing is the new best thing in advertising, and according to research, it is here to stay. With its broad lens, digital marketing covers global audiences, communicating product values and brand stories while pushing the boundaries of advertising.
Why should a brand focus on digital marketing? Because it is absolutely preposterous not to in the year of 2023! A brand without a digital marketing investment is a brand cut out for failure, as it is denying exposure to at least 70% of the population in a country with more than 996 million mobile users. Digital marketing is the ultimate low-risk, low-investment, high-ROI strategy that every big brand should cash in on. Along with the phenomenal reach and ROI factor, this marketing method is also brilliantly target-specific, which enables brands to invest in the right resources at the right time for the right duration. Digital marketing analytics support the brand by eliminating the cost overrun crisis that is highly common in traditional marketing. As a result, digital marketing is and should be considered the best option for advertising. Brands make use of analytics, social media influencers, SEO, PPC , video marketing, campaigns, etc. to stay on top of the marketing game, and 2023 is the right time to invest in this inbound marketing approach.
